Founded in 2007, ScoopWhoop has become one of the most popular websites in India. The website has a strong and active young audience and earns its revenue through sponsored posts and advertisements. Its founders, however, don’t see their website as a journalistic outlet. They aren’t aiming to be a news outlet, but they think it can serve as a way to generate audiences.
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It prides itself on its younger audience
Despite being a relatively young company, ScoopWhoop has become one of India’s most prolific publishers. This is thanks in no small part to the team’s impressive social media savvy. A lot of the company’s posts are viral, which means they are viewed by a lot of people. For instance, a ScoopWhoop video about farmers garnered 232,000 views.
The company has also mastered the ad game, and the ScoopWhoop name has become synonymous with quality content. The site’s YouTube channel has over 2.6 million views. And its Android app is about to launch.
It generates audiences through its content
Founded in August 2013, ScoopWhoop is an Internet Online Company catering to the online Indian. It offers a wide range of content across various categories. It focuses on delivering news and entertainment in an interesting and viral way. The content includes videos, stories, and pictures. Its audience is mainly the young generation aged between 15 and 35.
ScoopWhoop is considered the cutting edge of the youth culture in India. The company has been able to bring young entrepreneurs and business owners up to date with the world of social media marketing.
It earns its major part of the revenue from sponsored posts and advertisements
Founded in August 2013, ScoopWhoop is a media company that creates and curates content for various audiences. This is done by collecting content from social networks. This includes Facebook, Twitter, Instagram and Youtube.
ScoopWhoop’s main aim is to provide entertaining content to many audiences. Their main target audience is Millennials. They want to target Millennials by creating catchy content. They also want to generate revenues from advertisements and sponsored posts. They also use Outbrain’s technology to drive monetization and increase revenue opportunities.
They have a lot of content creators. They produce videos, listicles and other types of content. They also have a dedicated Hindi channel.
Its founders don’t think of their website as a journalistic outlet
Founded in August 2013, ScoopWhoop was initially conceived as a side project. It lasted about a month, and then was morphed into a full time operation. Now there are four contributors and three employees, and ScoopWhoop’s office is located in the hip Vasant Kunj neighbourhood of Delhi. There are also plans to launch an iOS app in December and an Android app in November. Among ScoopWhoop’s top priorities is finding and hiring good writers to produce newsy content.
Having said that, ScoopWhoop does not have a rigid hierarchy, and employees are allowed to wear flip flops. There are no strict rules as to which department one should occupy, and the office is a fun and welcoming place to work. The staff is young and very much on the ball.
It has become one of India’s most viral publishers
Founded in August 2013, ScoopWhoop has become one of India’s most viral publishers. With a large social media following and content strategy, ScoopWhoop has built a robust brand advertising business and is looking to attract more audiences. The site has gained popularity among millennials and Gen Z.
ScoopWhoop Media is a content-generating company that produces viral content, often using in-house videos. The company has a regional audience, with a focus on youth. Its videos have been widely popular with young audiences, with a total of 117 million total views on its Unscripted channel. Its brand partnerships have been successful, with several youth brands. Its YouTube channel has over 10 thousand subscribers and its Instagram page has over 2 million followers.