Online shopping has gathered momentum with the onset of the pandemic. The reports of a survey conducted in America indicated the pandemic and lockdowns as the main reasons for the increasing inclination towards online shopping facilitated by online supermarkets. As per the survey, most of these customers are likely to choose online shopping even during the post-pandemic era. This becomes one primary reason for many supermarkets to explore innovative methods to improve customer experience, including the supermarket delivery facility. This blog will give you valuable tips for enhancing the online customer experience and making them return to you.
1. Follow Persistent Branding Practices
The results of the Google/Bain & Company survey indicate that customers prefer to buy groceries online from familiar retailers. Moreover, 96% of respondents in the survey chose to buy from a brick-and-mortar store with a home delivery facility, and 85% preferred to buy from familiar stores. Therefore, one crucial point brands should keep in mind is to ensure that your online store’s branding is persistent with that of the offline store.
2. Keep Your Website Layout Appealing
Website design and layout are crucial for e-commerce firms to create first impressions. Therefore, it becomes critical for you to choose a good website layout and present the information visually appealingly. Provide a straightforward navigation menu on your website. This will help your customers move from one webpage to another. Keep your navigation menu well-structured and organized. For example, include the top-rated products you use for your physical store. This will help you quickly find what they want. For the same reason, search buttons and filter options are equally crucial for e-commerce sites. Search options are likely to lead to better conversions than the navigation menu. Creating a separate section for featured and recommended products on both the homepage and category page to highlight the essential items sold by your brand is another idea you can consider working on.
3. Check For Incentives That Attract The Customers
One of the online stores’ main aims is to make customers purchase repeatedly. Personalization is one way you can effectively achieve that goal. Many stores follow the practice of using customer data and shopping history to recommend products to their customers. Such information is crucial for loyalty programs and email marketing, offering special offers to unique customers.
4. Allow Different Delivery Options
According to the Square Future of Commerce Report, consumers constantly look for innovative delivery and payment modes. While some are looking for a delivery facility to their doorstep, others would love to order online and pick it up from the store. Yet another category of customers prefers curbside pick-up and same-day deliveries over the other available options. The best way to cater to these multiple requirements is to create an e-commerce platform that supports numerous options.
5. Ask For Feedback
Customer feedback is one of the most powerful tools to help you take your service quality to the next level. And make sure you get them immediately after they complete their purchase. You can think of sending them a link via email, requesting their feedback, and rewarding those who cooperate with you. Nowadays, people will be looking for options like search and filter to complete their shopping in no time. Hence, it is paramount for online supermarkets to adopt practices that can make shopping a hassle-free experience.
Quoodo’s Practices for Improving Customer Experience
Quoodo is one of the largest emerging online supermarkets in UAE that has become the first choice for our customers to buy from for various reasons.
- Customer satisfaction has remained one of our primary goals right from the outset.
- Both our website and online grocery app have an appealing design and layout.
- We give our customers enough options to purchase much-needed products from the best brands at the best rates.
- Incentives are available for first-time purchases, weekend purchases, and purchases made on special occasions like festivals.
- We also allow our customers free supermarket delivery via our express delivery facility.
- Our supermarket delivery facility helps our customers get their orders delivered to their preferred location at their preferred time.
The support of our dedicated team of customer service professionals helps us understand our customers’ likes and dislikes, offer solutions to their problems (if any) in no time, and ensure they enjoy a hassle-free shopping experience.