When creating social media content, it is important to be authentic and honest. Even if your content is a guide, make sure it’s useful to your audience and not just disguised advertising. If you want to build a loyal following, be honest about your experience and share your personal story. This will help build a connection with your audience and help you expand your business. It is also helpful to listen to what people have to say, both on and off your social media site.
Once you’ve defined who your audience is, it’s time to develop a content strategy around them. Content for social media follows its own set of rules, and each platform has its own audience. It is important to know your audience and its preferences, as these will determine the type of content you produce. For example, a video about food is likely to generate more views than an article about the latest trend in men’s fashion.
One of the challenges of creating social media content is cutting through the noise. While a standard response won’t do much, it can give you a good impression if you tailor your responses to your audience. An 80/20 split is a good rule of thumb: eighty percent of your content should be useful, entertaining, or informative, and only 20 percent should be promoting your business. If you want to include some self-promotion, you should link to specific pages on your website in your content.