Will social networks ever die? is a question many marketers ask themselves. The answer to that question depends largely on the nature of your audience and your marketing strategy. While the negative aspects of social media are more prevalent than the positive, many social networks will still be around in 2020 and beyond. The most likely outcome is that social media will evolve into something completely different. For example, if Snapchat or Tik Tok were to disappear, would they still be around?
When Myspace first launched, people created profiles and shared content with friends. People could find local events, pop culture news, and connect with brands. The social network eventually reached more than 115 million users. Eventually, it rebranded as a social gaming website. However, it was unable to maintain its popularity and closed down in 2015. In fact, Facebook bought Friendster’s patents for $40 million. And now, Facebook and its users are thriving in the digital space.
Facebook has been the dominant social network for years, but its users are becoming disenchanted with it. It’s no surprise that messaging apps are gaining ground. The social networks of the past have become less useful. Users are increasingly moving away from big social platforms in favour of niche communities and encrypted spaces. Mark Zuckerberg has observed this trend and recently announced his privacy-focused vision for Facebook. He said earlier this year that Facebook has become the digital equivalent of a town square.